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It Cosmetics’ Crease-Resistant Technology

It’s What You’re Reading on Happi.com for the week ended April 12, 2025.

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By: TOM BRANNA

Editor

Who wants creases in their concealer? Nobody! That’s why It Cosmetics’ new Do It All Radiant concealer was the most-viewed news item on our site last week. It topped Henkel’s new lineup of concentrated laundry detergents. Here are the top 10 most-viewed news items on our site for the week ended April 12. 1. It Cosmetics’ New Do It All Radiant Concealer 2. Henkel Unveils Concentrated Formulas for All, Persil, and Snuggle Liquid Laundry Products 3. In-Cosmetics Global Award Winners ...

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